Paul Greenberg mentions that CRM is getting more credibility now and the credibility has come over a period of time. Companies like Cisco (non-traditional vendors – the not necessarily CRM vendors or not-really-social media vendors) are jumping into the pool as they find that they need to tap into the unstructured conversations happening and mine that for information thereby helping them provide better services/products. This is good news for all around.
Integration with social tools is something that is going to happen across the board. The line between CRM and the social networks are getting more and more fuzzier. CRM is gerrymandering into the social networks now on the pretext of mining the data to get a more wholesome customer experience for the company (primarily) and the customer next.