In today’s expeditious culture, coupled with an ever-evolving market and a well informed customer, Real Estate professionals face some major challenges in how to battle with this corollary in their volatile industry. Widespread exposure to technology – the internet in particular - has encouraged buyers, vendors and clients to demand detailed information and that too, within their desired time frames. In addition, the current scenario has made it a tricky task to attract, deal with, retain, and satisfy today’s customer in the real estate market. This is one industry where every single customer is different from another - varied backgrounds, economic conditions, needs, wants, and mindsets.