Perhaps one of the most frequently asked questions by sales and marketing teams is how they can improve the quality of their leads – the problem being that most of their leads make it some way down the sales funnel, consuming precious sales time, without ever generating a sale. By Marketingsherpa’s measure that number is a staggering 73% on average, bringing the efficiency of their sales pipeline down to just 27%.

CRM software has many benefits to small businesses. It can save you time on customer communications. It can offer personalized communications to your best customers. And it can help you improve you sales and marketing efforts. But that’s only if you choose the right CRM software for your particular business. Below are some tips to help you pick the best CRM provider to meet your needs.

Web based CRM provider has the capabilities to encrypt data and ensure data security through prevention of hack attacks of any kind. The customer information and all the data contained in the CRM application is the company's most critical asset as it plays an important role for the day to day business activities of the company. This data is often the most vulnerable to security breaches and disruptions.