The importance of the real estate sector in India cannot be overstated. It is expected to grow at more than 30% annually over the next decade. The sheer size contributes around 5-6% of our country’s GDP. However, many in the industry believe that the growth story is far from over. In fact, most believe that it is only starting now. Real estate in India does not get the attention it deserves. Due to various factors, it has always fallen short of the potential it has to change not just business, but lives even. However, change is only a matter of time, and it is time for the real estate sector.

1. Increase sales

It’s the most obvious reason for adopting CRM strategies. The best CRM software allows you to follow quality leads and reduce time wastage following prospects. Sales cycles are reduced and win rates improved. Moreover, you can check customer buying histories to identify potential leads, up sell opportunities or repeat customers.