When converting a single lead into a deal, factors like what actions need to be taken and when play a big role in closing. When a lead comes into your CRM, you send a series of emails via drip campaigns to qualify them. Doing this manually hundreds of times over means you lose valuable time. With scheduled actions, you can automate drip emails, set up tasks to nurture potential customers, and follow up with every lead until they are qualified. You can set actions to occur instantly as well.