Real estate agents, builders, and developers are busy finding leads and potential clients looking for their next home. A lead is nothing without the collection of data along with a contact name that will be there to help form the relationship during the sales process. This data is vital for streamlining the sales pipeline. A CRM is there to help consolidate all of the information you have gathered on a lead, i.e. , what they’re looking for, when they want to buy and where they want to buy or build.

Many businesses try to make the customer go from the Know stage to the Buy stage in a single conversation. However, it seldom happens like that because it takes time to gain the customer’s trust. A customer relationship management (CRM) system is an important link that can help your company establish credibility and maintain relationships with prospects throughout the buying cycle. The process of turning cold leads into buyers involves a lot of nurturing. For example, once you get their email address and phone number, sending them a follow-up email or calling makes them remember your company. Once they are ready to buy, they might consider what you have to offer simply because you’re on the top of their minds. Retaining Existing Customers through Troop.Works CRM Turning cold leads into paying customers is a process that most companies focus on. That is all well and good. However, it is also important not to neglect customers who have already bought from you. Research consistently shows that it is more profitable to retain an existing customer than to get a new one. We found that 80% of your business comes from 20% of your customers.  Designing the CRM system to ensure that you can nurture customers even during the post-sale stage can yield significant benefits. Basically, the CRM strategy you should implement should look into the following: