The best CRM software has the power to transform a sales team into an organized machine that can effortlessly handle more work, and is steps ahead of every deal. The most important precursor to that level of success is often, strangely enough, finding software that you and your team will actually use. Let’s focus on that point for a second.

Many businesses try to make the customer go from the Know stage to the Buy stage in a single conversation. However, it seldom happens like that because it takes time to gain the customer’s trust. A customer relationship management (CRM) system is an important link that can help your company establish credibility and maintain relationships with prospects throughout the buying cycle. The process of turning cold leads into buyers involves a lot of nurturing. For example, once you get their email address and phone number, sending them a follow-up email or calling makes them remember your company. Once they are ready to buy, they might consider what you have to offer simply because you’re on the top of their minds. Retaining Existing Customers through Troop.Works CRM Turning cold leads into paying customers is a process that most companies focus on. That is all well and good. However, it is also important not to neglect customers who have already bought from you. Research consistently shows that it is more profitable to retain an existing customer than to get a new one. We found that 80% of your business comes from 20% of your customers.  Designing the CRM system to ensure that you can nurture customers even during the post-sale stage can yield significant benefits. Basically, the CRM strategy you should implement should look into the following:

The Really Simple Systems CRM campaign management feature gives you the power to run marketing campaigns directly from your CRM and track your success. You can create multiple marketing campaigns and stages for different segments your customer base and automate your messages.
CRM campaigns can be used to manage email marketing campaigns as well as other campaign types including Ad Words and traditional marketing methods.